Top model Amber Valetta is showing her eco-conscious side through a new partnership with Yooxygen.
READ: Amber Valletta, Marks & Spencer's latest top model
"Master & Muse is a fashion-forward lifestyle brand that reflects my love of fashion and design, influenced by my personal values" writes Valetta on the website.
Amber Valetta wears hat by Pachacuti, £72
But rather than following in the footsteps of her model colleague Kate Moss (who has just reignited her design collaboration with Topshop), Valetta is highlighting the work of the existing creators that she loves.
"I have discovered artisans, brands and designers who are courageously pushing the envelope in how fashion is designed, sourced and sold" writes the model mother-of-one, who has posed for countless luxury brands including Tiffany & Co., Pucci and Jimmy Choo.
The Master & Muse edit features items by Vivienne Westwood's Ethical Fashion Africa line; hats by Pachacuti; knits by model Lily Cole's company The North Circular and London-based company Goodone, which creates innovative clothing from recycled materials.
READ: Eco queen Livia Firth to launch her own range
Yooxygen, an offshoot of luxury e-commerce site Yoox.com, launched in 2009 with the aim of spreading environmental awareness by teaming up with international brands, designers and talents. Livia Firth, the wife of Oscar-winning actor Colin, created a capsule collection for the site in 2012.
Amber Valetta wears Goodsociety jacket, £159
No comments:
Post a Comment